SEO Rankings - How To Get On The First Page Of Google

67

By rb11

How Your Competition Can Outrank You On Google

Everybody wants to get on the first page of Google, but of course not everybody can. Have you looked at some of the top ranking sites in a keyword category you are marketing in and wonder "how in the world does a site like this out rank me". Well, I'll show you one trick they use to do this.

While most blog and site owners are doing things the right way, you always have the Black Hat guys still doing their thing. What I'm about to show you is one way they get on the first page of Google and stay there, for a while anyway.

Google knows all the tricks people use to get their sites ranked, the challenge is to sniff out these deceptive methods, and eventually Google does just that. When they do your site will get boxed or even worse de-indexed.

I do not recommend you do this, but it is always interesting to know all angles of the game.

Getting on the First Page Of Google

The method used is called Hidden Text. It's actually very simple, in fact just look at the example that follows.

Here is the first paragraph from one of my sites:

The mistake I made early on was starting an Internet business plan with someone elses plan, not one of my own. I would have been much further along by learning the basics first, before trying the easy money route. There's no need to take the bumpy road unless that's the way you like it.

This is what the reader sees, but Google reads all text above plus this:

<span style="color: rgb(255, 255, 255);">Starting an Internet business starting an internet business starting an internet business</span>

Now, what have we done here. We have stuffed more keywords so that Google reads them, but your reader doesn't. By putting a little html code in with the keywords you have made the text blend in with the background of your post.

The hidden text will make no sense to your reader, but it will help Google identify your keywords and help your site rank better. If your stuff keywords to much you can get penalized, so keep your keywords somewhere in to 2 to 4 percent range.

How To Uncover Hidden Text

In most cases the average hidden text can be uncovered by doing a CTRL + A, this will highlight all text and expose any hidden spam that's there.

Now the above paragraph will look like this:

The mistake I made early on was starting an Internet business plan with someone elses plan, not one of my own. I would have been much further along by learning the basics first, before trying the easy money route. There's no need to take the bumpy road unless that's the way you like it.
Starting an Internet business starting an internet business starting an internet business

As you can see the the hidden text, which ads no meaning to the paragraph, is exposed.

In the old days keyword stuffing was more effective and SEO folks used it frequently. Now that search engines have matured I'm not so sure it's even worth the hassle. If nothing else it's fun to play around with and you will get a taste of how it is to tip toe on the dark side.

Gaming the system, getting an edge, where there is competition you will always have these sort of things going on. If you decide to try something like this do it with a site where if penalized it won;t matter much.

Comments

dabeaner profile image

dabeaner 2 years ago

Good tip for what to look for, and how -- but will giving that example of "starting an internet business" repeated, hidden, to illustrate the point, get YOU in trouble?

rb11 profile image

rb11 Hub Author 2 years ago

Thanks for the comment, I already took it off the site. I did it for this example only.

Ultimate Hubber profile image

Ultimate Hubber Level 1 Commenter 2 years ago

Did it really work for you. How long did you stay at the first page of Google with this method?

As of my information, Google Bot detects hidden text immediately on a page while visiting it and thus flagging it before even indexing it.

rb11 profile image

rb11 Hub Author 2 years ago

I never used this, I just set-up this for an example, then deleted it. I want Google to be my friend. The point was to alert others doing it right to know what some tactics are from those doing it not so right. It's up to each person if they want to alert google to a site using these black hat tactics.

Regards

Julie-Ann Amos profile image

Julie-Ann Amos Level 1 Commenter 2 years ago

Ugh!

ripplemaker profile image

ripplemaker Level 6 Commenter 2 years ago

People really do this? Gosh!

rb11 profile image

rb11 Hub Author 2 years ago

Yes, and more. This is just a taste of what goes on out there.

Thanks for the comments.

Linda 2 years ago

Wow we learn something new each day. This topic was fascinating. Thanks rb11. Looking forward to more.

Linda

rb11 profile image

rb11 Hub Author 2 years ago

Thanks for the comment linda, I'm sure there are more tricks out there.

Regards

oderog profile image

oderog 2 years ago

Great rb11, How about hiding text behind photographs, how do they do it

rb11 profile image

rb11 Hub Author 2 years ago

You got me on that one, if I had to guess I would say they would do it in the "src" code. Just guessing..

Ultimate Hubber profile image

Ultimate Hubber Level 1 Commenter 2 years ago

Yes there are a lot of tricks from blue-hat to grey-hat to black-hat SEO. I got your point.

rb11 profile image

rb11 Hub Author 2 years ago

It's actually very ingenious sometimes to see the things people come up with, black hat or not... Thanks for the comment

FORGET-ME-NOT profile image

FORGET-ME-NOT 2 years ago

Thanks again, seems you are writing about just the things I am interested in right now. I am curious about what you think of squeeze pages and webrings. Those seem to be coming up a lot lately in conversations. As a newbie to all this, I am slowly assimilating all the possibilities. Thanks again-- Debbie

rb11 profile image

rb11 Hub Author 2 years ago

Thanks for the comment, squeeze pages have a purpose for one aspect of the Internet business, as far as webrings I'm not quite sure what you mean.

Regards

Acquilles profile image

Acquilles 2 years ago

nice tip!!

helpful indeed

rb11 profile image

rb11 Hub Author 2 years ago

Thanks for the comment..

Submit a Comment
Members and Guests

Sign in or sign up and post using a hubpages account.



    • No HTML is allowed in comments, but URLs will be hyperlinked
    • Comments are not for promoting your Hubs or other sites

    Please wait working